Let’s start off with a bit about how impactful podcasts are.

According to Podcast Insights the best podcast hosting platforms are:

• Buzzsprout 
• Captivate 
• Transistor 
• Simplecast
• Podbean
• Castos 

You probably see many brands and social media influencers launching or releasing episodes of their podcasts on a regular basis. Podcasts are a great way to keep increasing your following. Podcasts also allow you to have great conversations that will create awareness about your brand and also about various social issues. But with all this said, how do you make your podcast stand out and catch your audience’s interest? Podcast branding plays a big role here. Here are some quick steps that you can follow to create your own:

Designing podcast branding 

As the creator of a podcast you will need to put consistent effort into podcast branding. This includes everything from marketing to creating assets. Especially since podcasts are meant to reach audiences far and wide. Because the competition for your listeners’ attention can be pretty intense. To create engaging podcast branding you will first need to identify your niche. This will help you identify relevant colors, fonts, images, and elements to use.

Podcast branding is made up of: 

• The name of your show 
• The logo for the brand 
• Who the hosts are 
• A color palette that is unique 
• A slogan that is memorable 
• Elements relevant to your niche

Try and find a catchy name 

The name for your podcast should be catchy and it would be great if you can also make it related to the topics your podcast will cover. You can get creative here but you should also keep it simple. This name can also be about the niche that you have chosen for the podcast. Or it could have something to do with benefits that the listeners could gain from it.

Designing the logo 

After you have picked the category and have also picked a name that is catchy for your channel, you need to get cracking on the logo. It is really important that you take the time that you need and come up with something that is creative. You can use your logo for the profile picture and the cover picture as well. It will basically appear wherever you decide to promote your new podcast. In order to create your logo, you need to pick a color palette and a slogan.

Your color palette

As a general rule, the color of the podcast’s logo should also be the colors of your brand. You can opt for an analogous color, complementary, or triadic/tetradic color scheme depending on whether you want to achieve a harmonious, bold, or daring look.

Font 

The right font can bring a new meaning or nuance to a design. A font can add personality to the words that you use and that your viewers will see. And this is why your font(s) should match the personality of your brand. If you are, for example, a comedian, you can select a font that looks playful and funny. But if you happen to be a life or a business coach, you should select one that comes across more seriously.

If you want to keep building on podcast branding, pick one or two fonts that are suitable and maintain those across the board. You can use them pretty much everywhere in your promotions, including social media posts and ads.

Slogan 

Your podcast branding can be reinforced big time with the right slogan. There are a number of ways in which you can create such a slogan. A slogan can be one of these things: 

• Your promise to your customers 
• Your emotional messaging to your customers 
• The definition of what your brand is 
• Addressing a question or a pain point 
• A metaphor 
• It could also be a joke 

Now that you know some of the basics of podcast branding, let’s take a look at why podcasts are so important!

The stats on podcast reach

To start off with, the number of listeners on podcasts has increased. The graph below shows the increase in these numbers by 2020.

Analysis also shows that a lot of households seem to be becoming podcast fans. 

If you are going to launch a podcast, knowing why people listen to them will also help you plan your promotions. 

And it doesn’t hurt to know that there’s plenty of proof that podcasts will give you a solid ROI.

Promoting your new new podcast

Social media is your best friend in this case. It is one of the best platforms on which you can promote your podcast. Here are few ideas you can try out:

• Start sharing rich and comprehensive media as well as soundbites. You’ll also want to share videos, imagery, teasers, and any content that you believe will hook your target audience. You’re just trying to give them enough to entice them to learn more.
• Make sure that you share a live update on all your social media platforms when your podcast episodes go live. Teasers and recaps can also be effective in getting your audience’s attention too!
• Share quotes from, and images of, your guests. Be sure to include a link that will direct them to the podcast. 
• SoundCloud is also a great way to share your podcasts. You can cut 15 second sound clips that you think will contain the most interesting parts of the podcast. You can then upload these to SoundCloud and share them on Twitter. 
• Focus on Twitter promotions because people will be able to directly play the clip from Twitter without having to leave the app.

You should also stick to the following rules of thumb:

• Ideally, put out teasers of your episodes at least 24 hours in advance. 
• Reshare your podcast episode multiple times and not just once. Keep an eye on when your audience is engaging most with your content and then build a schedule around that.
• Share some candid behind-the-scenes content in your Instagram Story posts. 

Whichever approaches you take the golden rule is to maintain consistency. We’re talking consistency in your podcast branding here more than anything else. Your designs, the fonts that you use, the style that you take on, and the voice of your brand should be the same across platforms. If you are unable to maintain this, you’ll find it impossible to build a solid brand image and personality. 

Want more inspiration?

Here are some great examples of business and entrepreneurial podcasts that you can take some inspiration from. 

Entrepreneurs On Fire 

Created by John Lee Duncas, Entrepreneurs on Fire turned out to become immensely successful and even won awards. The podcast was created with the aim of inspiring and educating young and upcoming entrepreneurs. With over 2000 interviews hosted with acclaimed names like Seth Godin and Tim Ferris, the podcast stands out from the crowd by rolling out episodes every single day of the week. 

Smart Passive Income 

This is a weekly podcast that has won awards as well. Hosted by Pat Flynn, the podcast offers you interviews as well as strategies and various tips and tricks to increase your profits and expand your business online. If you are an entrepreneur who wants to grow your YouTube presence, buy and sell businesses, develop atomic habits, and the likes, you might want to pay attention to this one. 

Youpreneur 

If you are already familiar with Chris Decker and The New British Podcast, you should definitely check out this latest venture of his. Youpreneur is committed to helping young entrepreneurs understand how they can develop their personal brand during the competitive 21st century. The podcast covers all manners of topics that range from launching online products to establishing your industry presence. He brings you valuable insight as well as advice along with strategies that will help you succeed as a business owner.

Ready to start your own podcast? 

If you are thinking about starting a podcast this year, we can give four reasons to go for it. Podcasts will allow you to:

• Grab the attention of your audience. 
• Create a personalized experience for your audience. 
• Build and maintain networks necessary for your growth. 
• Position yourself as an industry leader. 

While it may seem like a lot of work, you’ll be learning a lot and gaining a lot of benefits too. So why not take the chance this year and start up your very own podcast for your business? Use the tips we’ve shared to develop your podcast branding and you’ll be increasing your brand’s reach in no time.

Happy Podcasting!

P.S. Need some help with developing your podcast branding and designs? Get Kimp and you’ll get unlimited design for a flat monthly fee. From your logos, to your cover art, to promo videos, there’s a Kimp subscription for you. 🙂