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AI Design Trends 2024: The AI Trends You Need To Know Now

We are a long way from talking about AI in the future tense. AI has seamlessly woven itself into our daily workflows, becoming an indispensable part of everyday productivity for many. The design industry, in particular, has seen significant improvements thanks to AI. 

While debates about whether AI will replace designers persist, the reality is that ignoring AI is no longer an option. After all, generative AI is no longer confined to standalone AI art generators. We now see AI-powered features seamlessly integrated into everyday design applications like Adobe Photoshop or even the beginner-friendly design powerhouse Canva. 

So, there’s no escaping the influence of AI. However, there’s no need to fret about it either because, in its truest form, AI enhances design workflows and improves a designer’s capabilities, ultimately boosting creativity rather than merely snatching jobs! 

Having established this foundation, let’s now delve into the focal point of our discussion today: AI design trends in 2024. What transformations can we anticipate for AI to bring into the realm of design? What enhancements and advancements are on the horizon? What predictions are circulating among designers worldwide? Discover all this and more in this blog!

AI’s Impact on the Design Realm – A Quick Recap 

Just about a year ago, we had generative AI tools that generated human subjects that did not look human-like in many ways. But now we have sophisticated AI tools that create photo-realistic outputs and near-perfect human features. 

Source 

From fearing generative AI the world has grown to gain a liking toward it. Several crucial Midjourney updates, OpenAI bringing DALL·E 3, Adobe’s Firefly, Canva’s Magic Studio – there have been various new milestones in the AI design realm. 

Now, generative AI in design has evolved from being an experimental tool that helps generate designs to a productive tool that helps enhance design workflows. With all these developments drastically impacting the creative realm, what new AI design trends can we anticipate for 2024? Let’s find out! 

AI Design Trends – Some Predictions for 2024

AI in web design – tapping into the power of personalization 

When we talk about generative AI if you have been thinking merely about generating images from text prompts, it’s time to think beyond that. We now have sophisticated AI-powered website builders that can create stunning websites in a jiffy! So, the widespread use of AI in web design is one of the AI design trends to look out for. 

From quickly generating personalized content and optimized layouts to responding to customer queries instantly through AI-powered chatbots, brands can benefit from AI in web design in so many ways. 

Why do we think that this might be one of the biggest AI design trends this year? 

  • Data shows that about 74% of website visitors feel annoyed if the content does not feel personalized. Since AI in web design allows for dynamic, adaptive websites that cater to individual user preferences, this is a trend that more brands will be willing to explore. 
  • As web design trends keep evolving, websites are getting simpler in the foreground while coding is getting more sophisticated in the background. AI can be a way to tackle this and help improve the efficiency of web design workflows. 

No wonder, popular website builders like Wix have already ventured into introducing AI-driven options. Wix for example, calls it Artificial Design Intelligence and allows users to use simple text prompts to generate websites along with the media and copy for the pages instantly. 

And as for real-life examples of brands using AI to personalize content delivery to users, Netflix’s recommendation engine is something that you might already have experienced! So, yes, AI in web design is one of the biggest AI design trends to keep an eye on. 

AI in typography – adding life to text 

Typography is one of the foundational blocks of design and one of the major AI design trends is likely to be the exploration of AI capabilities in generating and enhancing typography. 

Firstly, bespoke typography happens to be all the rage in the world of design and AI can be a game-changer in that aspect. If you do not have the time to work on a custom font and if you need some quick customized font style generated for a simple design, then an AI font generator comes in handy. 

Secondly, AI is also likely to be used to optimize typography in a design for readability, aesthetics, and clarity of communication. 

Thirdly, AI tools like the Monotype Font Pairing Generator can help creatives identify aesthetically appealing font combinations for their designs. This application in particular works because it puts an end to the never-ending struggle of finding fonts and font combinations. 

Finally, AI-powered typography effects could be the next big thing! The Magic Morph feature on Canva and the Text Effects feature on Adobe are popular choices for adding text effects to design using simple text prompts.  

As can be seen from these advancements in the commonly used design tools, AI can help bring dynamism to typography in design. Which is why this is likely to be one of the most dominant AI design trends in 2024. 

This will allow brands to tap into more visual styles and text-focused ads where the whole focus is on the copy. And thus the message is communicated even without the need for additional adornments and icons. This might perhaps open doors to a new form of minimalism with very few elements that pack a punch. 

AI in image enhancement – for maximum visual impact 

With crisper and brighter displays on gadgets, poor-quality media appears like a sore eye. So the use of high-quality graphics is a mandatory component in design these days. That’s why AI-powered image enhancement is likely to be one of the most useful AI design trends in 2024. 

AI image enhancement is quickly gaining momentum and might soon be available in various design tools. In fact, image enhancement is also part of the Adobe Photoshop Elements 2024 announcements. 

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This trend might facilitate brands to make the most of their product photos and other media components ensuring a more impactful brand presence. Additionally, this can be a cost-effective move that eliminates the need for redoing the photoshoots. Because, even if there are some grainy and low-light shots, brands would be able to upscale them and use them in their marketing designs. 

AI in image editing – elevating the quality of designs 

One of the impactful AI design trends in recent times has been AI-powered image editing. Gone are the days when editing involved simple filters and basic adjustments. Now creatives as well as non-designers can make big changes to any design thanks to the AI image editing tools in the market. Therefore, this might be a big trend in 2024 as well! 

We spoke about image enhancement in the previous section. That’s one form of editing that AI will bring with it. Additionally, we also have AI-powered capabilities like: 

  • Removing unwanted objects
  • Grabbing and moving subjects within the frame
  • Expanding an image aspect ratio by painting outside the frame and creatively recreating a possible bigger perspective
  • Recoloring entire scenes. 

The below video gives a glimpse of Canva’s Magic Grab, a feature that lets you select specific elements and move them around without drastically affecting the rest of the image. 

Another great example is the Generative Fill feature in Adobe’s tools as demonstrated in the below video. 

Features like these have been a big hit with users and therefore AI in editing has a good chance to be one of the most popular AI design trends in 2024. 

AI in motion graphics design – creating immersive videos 

Video continues to rule the social media game and so brands are constantly on the lookout for videos to engage their audience. To keep up with the growing demand for videos generative AI in video design might emerge as a big trend. While generating static images with the help of generative AI has been around for a while now, AI video design is slowly picking up. 

A few weeks about Stability AI announced Stable Video Diffusion, a sophisticated text-to-video model. Currently, the model is not available for commercial applications. However, the feature is already quite popular among creatives exploring generative AI. 

Another major announcement that points in favor of this AI trend is Meta’s Emu Video. This generative video model can help create videos from text prompts, image prompts, or both. 

Canva on the other hand, has an AI-powered animation feature that lets you instantly select and animate specific elements in your design. This feature is quite useful in creating cinemagraphs and static animations for social media. 

All these features from the big names in the design industry are proof that generative video is likely to be one of the major AI design trends of 2024. But this is an area where there is currently a lot of room for improvement. And the world is also concerned about deepfakes causing chaos. So, we’ll have to wait and watch the pace at which this trend unfolds and the kind of capabilities AI will bring to video generation and editing. 

AI for talking head videos – creating more interactive video presentations 

What if you have the best copywriters to create a convincing copy for your post, a reliable design team to take care of eye-grabbing visuals but feel camera-shy? And yet you want to create video presentations that directly talk to the audience and engage them effectively? That’s where the concept of using AI to generate virtual avatars comes into the picture. Given the personalization that this brings without adding to the video production costs this is likely to be one of the biggest AI design trends for brands looking to make it big on social media. 

Some of the generative AI tools available in the market today generate AI avatars and others help create talking head videos by animating a photo you upload. Both these categories of tools solve the purpose of creating engaging video presentations that communicate with the audience in a more memorable and immersive manner. 

The HeyGen AI Avatars app on Canva is a good example of this feature. It lets you customize virtual avatars and create talking head videos based on the scripts you provide. 

But most of these AI-generated videos might still need a bit of tweaking – to eliminate any errors within frames and to add finishing touches that establish your brand’s identity. That’s where a professional video editing team makes a big difference!  

AI to generate 3D objects – add more creative flair to your designs 

3D objects help add a tactile touch to your designs and they come in handy both in UI designs and in creating other marketing designs where a three-dimensional element can uplift the vibe. There are already a few tools that can instantly create 3D objects from text prompts. And now even the big players like Stability AI are joining the league. 

Stability AI recently introduced Stable Zero123 to create 3D objects based on single images. This is just the beginning and we think that other design giants will soon hop on the trend. Therefore, this is one of the most exciting AI design trends to look forward to this year. 

To Unlock AI-Powered Designs + Custom Graphics Magic, Get KIMP 

In conclusion, these are some of the AI design trends expected to shape the creative landscape in 2024. As evident, most of these trends enhance design workflows and future-proof your design processes. After all, the ultimate outcome will be exceptional designs, positioning you ahead in a competitive environment. So, it’s time to explore these AI design trends and embrace the ones that feel most relevant to your requirements. 

But the AI landscape seems to be shifting rapidly and it feels challenging to keep up with the changes. This is why collaborating with a design team that embraces AI technology and is also capable of meeting your custom graphics requirements, is a strategic move. That’s precisely why it’s the right moment to sign up for a KIMP subscription.

Register now and start your 7-day free trial.

Posted On

10 Jan, 2024

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