Today there are approximately 3.9 billion email users around the world and this number is only projected to increase by 2023 to 4.3 billion. Even historically speaking, email marketing has been one of the effective channels in digital marketing. You can basically expect an ROI of $42 for each $1 you spend.

How do you make this happen? How can you grow your email subscriber list? And what are the benefits that you get from a good email newsletter campaign? Keep reading.

What are the benefits of having an email newsletter? 

• With an email newsletter, you can channel organic as well as authentic traffic to your website and business as a whole. 
• It will help you build trust and confidence amongst your audience. 
• A good newsletter can become the foundation for your marketing strategy. 
• An email newsletter can help you showcase your knowledge of the industry that you are in, or communicate your expertise.
• Generate leads and brand awareness by encouraging subscribers to share content on social media. 
• It makes it easier to introduce new products and services as your audience is already engaged with your brand. 
• You can nurture and build strong relationships with customers.

To achieve all these amazing benefits, you need to know the many ways in which you can grow your email newsletter subscriber list. It can be challenging, but, lucky for you, we’ve got some tips that you can try out. 

Make your offer compelling

The best way to get more email newsletter subscribers, is to make the offer that you are given to your customers compelling. You could have the most well-designed email newsletter signup form. But if the value you’re offering is not one that will encourage your site visitors to become subscribers, you are missing the mark. So, focus on what your target customer actually wants. Then you can implement a strategy to offer just that to them.

Also, keep in mind that emails are now guarded carefully by consumers. There are way too many companies spamming them and they do not want to deal with more of that. So figure out how you can create genuine value for your subscribers. It’ll take a bit of hit or miss, but if you keep experimenting you’ll hit a sweet spot.

Make it easy for customers to enter their email address 

There is an ongoing debate about whether to ask customers for their first name as well, or simply just ask for their email. When you do have a customer’s first name, you can personalize the email that you send to them later. However, the argument for asking for just an email has some merit too. The simpler the signup form is, the more likely somebody is to subscribe. So if you’re just getting started, we’d suggest including a name or phone number field, but making it optional to fill in. Then, look for other opportunities to engage with your subscribers so that you can collect more details. 

Encourage customers to forward the newsletter

If you ask customers to forward an email that you know will get a strong emotional reaction, you will be able to get more newsletter subscribers. Chances are your subscribers will forward the email to those who are likely to be interested in learning more about what you have to offer. your email subscriber list more. If you are going to adopt this strategy, be sure to provide a “sign up” or “learn more” button for new subscribers.

How many clicks does it take to subscribe?

Want to get more email newsletter subscribers? Well, keep in mind that nobody wants to jump through ten hoops just to sign up. The opt-in or subscription form should be easy to access and highly visible on your website’s homepage. This will make the process quicker and easier. Avoid burying your sign up form in your footer. Have it there, by all means. But it shouldn’t only be there. Include the option to sign up for your email newsletter on every page of your website. It could appear in the form of a timed pop, and not a part of the actual design. But be sure to include it, alongside an incentive to sign up. The incentive could take the form of discounts or certain types of offers and content. 

Make use of QR codes 

In order to develop a good marketing strategy, sometimes you need to think outside the box. In the case of email newsletter subscriptions, this could mean thinking outside of digital marketing. If you incorporate QR codes as a way to sign up, you will give people the opportunity to sign up for email newsletters even when they are not yet online. You can have a QR code set up so that once a customer scans it, they are directed to a mobile-friendly version of your sign up form. Not sure where to place your code? Try your product packaging, inserts, receipts, and the likes. Be sure to outline the offer that you are giving customers, right next to the code.

Try lead magnets as an incentive

If you don’t have a product per se, to offer a discount off of, or are just interested in exploring other incentives, think about lead magnets! These are offers that you make available to your potential customers in exchange for their emails (and any other details you may choose to request). Lead magnets provide you with an effective tool to generate brand awareness and solidify your position as a subject matter expert.  

Here are some options for lead magnets you can try out: 

• Checklists
• Contests
• Ebooks
• Free trials
• Product samples
• Templates
• Tip sheets

Use a thank you page to engage new users immediately 

The confirmation page is one of the most underrated places where you can actually grow your email list. There are two strategies that you can implement to this end: 

• You can offer your subscriber a discount or an attractive offer that they cannot say no to. For instance, you could give a one time 50% off discount that will immediately turn new subscribers into customers. 
• In addition to the offer they can personally, you can also give them a referral offer. Something they can share with a friend.

Give your customer more control over the content you give 

Just as important as trying to get more email newsletter subscribers, is not losing them!  This is the only way in which you can guarantee that your email list will grow. One of the main reasons why people unsubscribe is not because they lose interest, but because they feel overwhelmed. Offer customers options so that they can decide how many emails they get in a given period of time. These options could like the following:

• Standard subscriptions where customers get a few emails every week. 
• Digest emails where they get only one email that’s a compilation of content each week. 
• A monthly review where they receive a summarized version of your content, once a month. 

Your goal here should be to keep customers on the list even if they are not getting all the emails that you would like to send them. It is in your best interest to have customers who get a few emails and engage with you, as opposed to having subscribers who get a load of emails and never read them.

Use your social networks to invite subscribers 

A lot of people like to connect with brands via social media. Don’t miss out on the chance to reach them. Be sure to invite your social media followers to subscribe to your email newsletter with details of the offers and value they’ll get in return. Consider designing a customized landing page for just these customers. This way you can share this link when you ask them to subscribe. And the same link will work well in any ad campaigns you might want to run to get more email newsletter subscribers.

Your subject lines need to sound like Tweets 

Want your emails to stand out? Then follow the same rules that you do on Twitter. Be brief, to the point, and compelling. Make use of shortcodes and emojis to get your messages across. This kind of subject line will stand apart from all other emails and will also grab the attention of the customer. The more that you engage your customers, the more likely they would be to recommend you to a friend or family member, stay subscribed and engage with your brand. 

Your email preview should be maximized 

Back in the day, all you could see was the subject line of the email in your inbox. But nowadays, email clients like Gmail or Outlook will allow for a preview. This will allow customers to see snippets of the newsletter after the subject line. You should try your best to maximize the space on the preview. There are two ways in which you can do this. 

• Make the first sentence of your email, powerful and catchy. 
• Include a bit of hidden text. This is known as preview text and will show up on the preview, but not actually in the body of the email. 

Using the email preview strategically will allow you to improve the open rates of your email and will keep more subscribers engaged in the long run.

CTA and CTA design

On average, people will see up to 247 marketing messages online, each day. A large number of those messages are unnoticed and ignored. For you to increase the chances of people actually noticing your sign up form, you will need to have a CTA that is persuasive enough. You can use these tips to help you create your CTA:

• Using buttons for the CTA will increase conversion by 23%.
• Add value to your CTA and enhance conversions by up to 14.9%.
• Make sure your copy is relevant and catchy.
• Use words that sound personal such as ‘my’ instead of ‘you’.
• Avoid using words that have friction such as ‘download’ or ‘buy’ Instead, use words like ‘learn’ or ‘get’. These are positive words that indicate that you are adding value to the customer.

Ready to get more email newsletter subscribers?

Remember, your customers and followers are already interested in what you have to offer. That’s why they’re on your website and following you on social media. So think about how you can create value for them, and then communicate this through the most simple and direct designs and messaging possible. You’ll need a bit of creative thinking, some innovation, and constant monitoring in the mix. Experimenting with different approaches and designs is important, and keeping a close eye on your metrics goes hand in hand with that.