Homes, office spaces, and infrastructure are substantial investments, often tied to life’s major milestones. This unique dynamic is what demands a different approach to branding for construction companies. 

These nuances also mean that construction company logos are meant to be symbols of credibility, trust, and unmatched quality. So, what can you do to ensure that construction company logos communicate these values and foster deeper connections with customers? We’ll answer that in this blog. 

We’ll delve into some tips and tricks to design construction company logos by decoding some of the logos of well-known construction companies from around the world. 

8 Construction Company Logos & Lessons to Take Away From Them 

1. China State Construction Engineering Corporation (CSCEC)

The first one on our list is one of the largest construction companies in the world. This Chinese company has a simple yet unique and thus memorable logo. 

The CSCEC logo is a powerful lettermark logo that lets the brand name shine. Its sleek towering letters and the bold and modern tone together communicate the company’s stance in the industry. 

As for the color, the CSCEC logo, like many other construction company logos, uses blue which is often seen as a symbol of trust and professionalism. 

The CSCEC logo also exemplifies that you can create an impactful design even with a simple sans-serif font. This design achieves it through two tweaks: 

• Firstly there is the use of minimal kerning. The tightly packed letters create a sense of unity reinforcing the dependable image of the brand. 
• Secondly the adjustment of the cap height of the middle three characters in the lettermark. This creates a visual interest in the logo without compromising its readability. 

KIMP Tip: Taking cues from the CSCEC logo, consider experimenting with the typography when designing construction company logos. Altering the kerning, baseline, X-height, and a host of other little details of one or more characters in the logo is one way to pack a punch without adding any extra symbols and without complicating the design. 

2. EllisDon

EllisDon is one of the leading construction companies in the Canadian market. Their logo is a combination of wordmark and a unique lettermark. 

In fact, the lettermark is one of the distinct details in this logo design. While at first glance it looks like a mere combination of the letters E and D, what makes it unique is that it applies the closure principle from the Gestalt Principles in design. This helps you visualize a complete “e” while there is only a portion of it visibly included in the design.

In this case, the letters hold significance because the firm was named after its founders Don and David Ellis Smith. Therefore using design cues to emphasize them makes perfect sense. 

In addition to the contemporary tone in this logo, there is also a subtle forward slant that gives it a dynamic feel. Finally, there is also the use of the color blue to signify authority and credibility within the sector. 

KIMP Tip: The EllisDon logo demonstrates how a touch of creativity and relevant application of well-established design principles can help add a touch of elegance to construction company logos. In this case, the brand deploys simple visual cues in the form of the styling of the characters as well as the positioning of the letters in the lettermark. Similarly, identify the right creative tweak for your design and you are sure to create a lasting impact with your construction company logo. 

3. D. R. Horton

One of the largest construction companies in the U.S, D. R. Horton, has an elegant wordmark logo. 

This Fortune 500 company was established in 1978 and is one of the most well-established and dependable names in the industry. Therefore the logo captures this heritage of the brand through the chic serif font used. But to maintain the consumer-friendly image, there is also a modern script font used for the tagline.

While maintaining the visual intrigue of the design and clearly establishing the brand’s personality, the D. R. Horton logo also preserves the readability of the text. 

This is one of the construction company logos that depicts the use of traditional design elements to represent trust, like the sans-serif font and the deep blue color together. 

KIMP Tip: The D. R. Horton logo shows that font pairing can make or break logo design. While some fonts look good together and balance each other, others can create a cluttered and confusing design. So, understand the rules of font pairing and choose the best ones that collectively represent what’s unique about your brand. 

4. Webuild 

Salini Impregilo, one of the most influential construction companies in the Italian market, recently rebranded to Webuild. 

Webuild’s rebranding project illustrates that construction company logos don’t just have to be visually stunning but also relevant to current times and to the brand as it grows and evolves. 

Their new name was to keep up with their expansion to a larger global market and their modernized identity. Accordingly, they use a modern sans-serif font. Moreover, color plays a crucial role in a brand’s identity, in representing what the brand really stands for. In this case, Webuild uses red. Besides signifying the brand’s bold new approach, it also helps the brand stand out since this is not a very common color in the industry. 

The other notable element of the Webuild logo is the abstract symbol. Abstract logos carry an allure and they encourage the audience to process the symbol, to interpret the meaning behind it. In this case, the brand has deployed an abstract symbol of a “sphere with the 5 whirls” which according to them, is a sign of continuity. 

KIMP Tip: If there is one solid tip to take away from the Webuild logo design, then it’s this – adding a logomark (in the form of a concrete or abstract shape) can add to the impact of your construction company logo. It helps tell a story without using words, one that sticks to your customers. 

5. Larsen & Toubro 

This simple lettermark logo belongs to the Indian construction giant Larsen & Toubro. The L&T logo stands a testament to the impact of minimalism across industries. In fact you will find simple logos in all shapes and sizes with brands in different industries. This is merely because a simple logo is timeless, adaptable, versatile, and can easily be tweaked as the company grows. 

This has been true in the case of L&T as well. The company has grown tremendously in the 78 years since their launch and their minimalistic logo has grown to become a well-recognized symbol in their market. 

Moreover, the company today has over 93 subsidiaries, 27 joint ventures and spans industries like power, financial services, information technology, and so much more. Therefore, a no-frill minimalistic monogram has helped preserve the brand’s reliability and power. 

KIMP Tip: Despite being a simple monogram, the logo carries a few brilliant details like the interconnected style of the letters for example. This is perhaps a nod to the cohesive nature of their various operations. While there is no concrete story behind the design itself, the circular symbol can also be seen as a symbol of stability. These are the kind of details you could mindfully add when designing minimalistic construction company logos. 

6. Sekisui House

Sekisui House, one of the biggest Japanese construction companies has a visually intriguing combination mark logo. This is one of the first on our list with the well-recognized “house” symbol in the design. 

However, given that the use of a house symbol in construction company logos sounds cliched, the brand uses a sleek illustrated version of the symbol creatively combined with an additional circular symbol. 

The symbols overlap but the negative space carved out creates an element of intrigue, of abstractness that makes the logo engaging and alluring to those encountering it for the first time. 

The combination of red and blue also makes the logo fresh and visually exciting. The contrast between these colors also helps bring a balance to the design in a unique way. 

KIMP Tip: Remember, in this case, the symbol works because this construction company particularly deals with residential construction projects whereas most others on our list do both commercial and residential projects. Therefore, a “house” or “roof” symbol might not necessarily be the most accurate visual representation. Similarly, understand the significance of the shapes and symbols you choose for construction company logos and stay away from irrelevant as well as overused options. 

7. Barratt Developments

The logo of one of the UK’s largest residential property development companies feels like a breath of fresh air in the lineup of construction company logos. 

The tree symbol has been a crucial part of the brand’s identity for decades. Therefore, it has become a visual representative that connects the brand to its customers. 

Here again, there is no evidence of a story behind the tree in the logo but it feels like a relevant yet less-used symbol in the construction sector. The shelter it provides, the image of sustainability it conjures are all relevant to appeal to homebuyers looking for a house they can call home. 

The overall color scheme of the logo aligns with this central visual element of the logo. This is your reminder to choose colors that reflect your brand values and evoke the right emotional response from your target audience. Understanding your target audience goes a long way in helping you with this choice. 

KIMP Tip: Despite using a simple sans serif font, the Barratt Development logo looks powerful thanks to the use of uppercase letters. Such nuanced references can be useful in communicating your brand’s authority in the industry and therefore depict your brand as a name that consumers can trust. Moreover, to balance the effect of the all-caps lettering the second part of the logo appears in a smaller font. It helps maintain harmony in the design. 

Similarly prioritize visual balance and hierarchy to ensure that the messages in your construction company logos are clear. 

Need help designing a construction company logo? Get a KIMP Graphics subscription. 

8. Vinci 

One of the leading construction companies in France, Vinci has a modern and memorable logo. It is a combination of an abstract symbol and the brand name. 

The uppercase characters represent the brand’s command over the market whereas the symbol is what sets it apart. According to the company, the symbol represents connectors that were often used to connect stones in cathedral buildings. This is meant to communicate that the company is focused on delivering rugged and dependable construction. 

While it is the symbol of an archaic element, the brand uses a modern take on it to indicate that they are current and well-equipped with the latest technologies in the world of construction. The font used in the design is such that it seamlessly complements the shapes used in the logomark thus creating a more cohesive well-rounded design. 

KIMP Tip: So, what does the Vinci logo teach us? You can amplify the impact of construction company logos by creating a meaningful visual narrative. This uses symbols, colors, and fonts to paint the whole picture. From your construction company’s origin story to a major milestone or even the place of origin, design or illustrate a unique symbol that captures the essence of this story and you have a design that helps your brand stand out. 

Design Impactful Construction Company Logos With KIMP 

These 8 construction company logos have very unique approaches to branding despite belonging to the same sector. These examples show how a touch of creativity and a clear purpose can help shape the most relevant construction company logo that works for your brand. If you wish to create such unique designs without cliched references, then working with a professional design team helps. Given that the logo is just the beginning of a brand identity and since branding a construction company feels like an ongoing process, consider a long-term design outsourcing solution like an unlimited design service. 

Ready to experience the benefits of an unlimited design service? Sign up for our free 7-day trial!